To mark the Twingo’s 30th birthday, Renault is launching “reinvent Twingo” – an interactive campaign to create a new show car

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To mark the Twingo’s 30th birthday, Renault is launching “reinvent Twingo” – an interactive campaign to create a new show car

To mark the Twingo’s 30th birthday, Renault is launching "reinvent Twingo" - an interactive campaign to create a new show car
Renault is organizing a world premiere Intelligence Artificial campaign with TheArsenale >> “Reinvent Twingo”, inviting the public to use artificial intelligence to imagine their own version of the Twingo In a digital-to-real transformation, Renault will then bring to life a show car that is directly based on their creations.

EVERYONE CAN CREATE THEIR OWN TWINGO…

The Twingo is agile, compact and accessible, perfectly embodying Renault’s concept of voitures à vivre or cars for living. Entertaining, fun, colourful, practical and versatile, everyone has their own vision of the Twingo – as expressed by the famous slogan, “à vous d’inventer la vie qui va avec” (create the life that goes with it). Renault is now inviting the community to reinvent the Twingo through artificial intelligence. In a digital-to-real transformation, Renault will then bring to life a show car that is directly based on the creations that are submitted by the public.

“Once solely available for the elites in tech, artificial intelligence is now open to everyone in just three clicks. This newly accessible technology enables everyone to unlock the power of their imagination. We wanted to pay homage to the iconic Twingo by giving everyone the opportunity to take part in the creative process. We are going to present the first show car produced using artificial and human intelligence, directly generated from the designs that we will receive,” said Arnaud Belloni, Global Chief Marketing Officer.

FREE TOOLS AVAILABLE ONLINE

In flight, under water, in space, made of chocolate… The possibilities are endless! From 1 February to 31 March 2023, the general public will be able to create, imagine and reinvent the Twingo as they please using generative AI tools such as Midjourney, Stable Diffusion and Dall-E. By simply entering a few keywords, users can harness these highly effective and easily accessible image generators to create incredible visuals.

They can then submit their designs by posting their creations on their preferred social media platform with this hashtag:

#ReinventTwingo #BornfromAI #Twingo30 @renault(your country)

Agency @thearsenale Art Direction & Concept @patmeignan

Media Contact
Company Name: TheArsenale
Contact Person: @patmeignan
Email: Send Email
Country: United States
Website: www.thearsenale.com

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